I thought I needed to do this for myself, and I started working on it with two friends as a side project- “Freddieats”- in parallel to our jobs. I had never dreamt of anything in such detail before, so I was quite surprised. From this, I began to think about starting my own side project, and then coincidentally dreamt one night of a food app that would help me fill my fridge with personalised, healthy foods in one click, and how it might feel to use it. First, at my last job at Siemens, I developed a program for entrepreneurship that helped intrapreneurs build their corporate startups. There are a few aspects or parts to the story. What inspired you to create a food- and diet-tracking app like Choosy? However, I have always been interested in entrepreneurship- and when I think about my role models, they’re mainly entrepreneurs. Stepping out of the corporate sphere and into the entrepreneurial world definitely took some time getting used to. My first job was as a Solution Architect at Siemens. I was in the corporate world for quite a long time- almost ten years- during which I studied electrical engineering and management. Do you think you could tell us what life was like before you worked on Choosy? Therefore Choosy takes personal taste as preference and helps people transition their eating habits over time so that their gut has time to adjust. But changing eating behaviour is tough - everyone who has tried to stick to a diet before knows that. That’s why it requires a ‘mass action change’. It’s relevant because much of what we eat today destroys our planet and our health. With ‘for good’ we mean to both better the health of our society and the health of our planet as we help people stick to their new eating habits long term. With Choosy, we are trying to change eating habits for good. What are you trying to achieve with Choosy, and why do you think it matters? We launched the app a couple of months ago, and we’re happy with the results it’s generating. ![]() We want to create healthy and sustainable eating habits through an app that helps people plan their meals and weekly grocery shopping, so that they might become more conscious about these things. ![]() I'm Vanessa Westphal, the COO and one of three co-founders of Choosy. Could you please tell us a little about yourself and your company?
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